English
  • استرجاع مجاني وسهل
  • أفضل العروض

Introduction To Multimodal Analysis hardcover english - 23 January 2020

الآن:
826.00 د.إ.‏شامل ضريبة القيمة المضافة
توصيل مجاني
noon-marketplace
احصل عليه خلال 29 ديسمبر
اطلب في غضون 1 ساعة 27 دقيقة
VIP ENBD Credit Card

emi
خطط الدفع الشهرية تبدأ من د.إ.‏69عرض المزيد من التفاصيل
VIP card

احصل على د.إ. 41.30 رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين

ادفع على 4 دفعات بدون فوائد بقيمة ٢٠٦٫٥٠ د.إ.اعرف المزيد
قسمها على 4 دفعات ب ٢٠٦٫٥٠ د.إ. بدون فوائد أو رسوم تأخير.اعرف المزيد
التوصيل 
بواسطة نوون
التوصيل بواسطة نوون
البائع ذو
 تقييم عالي
البائع ذو تقييم عالي
الدفع 
عند الاستلام
الدفع عند الاستلام
عملية 
تحويل آمنة
عملية تحويل آمنة
1
1 تمت الإضافة لعربة التسوق
أضف للعربة
Noon Locker
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
free_returns
إرجاع سهل لكل المنتجات في هذا العرض.
المنتج كما في الوصف
المنتج كما في الوصف
70%
شريك لنون منذ

شريك لنون منذ

7+ سنين
نظرة عامة
المواصفات
الناشرBloomsbury Publishing PLC
رقم الكتاب المعياري الدولي 139781350069145
اللغةالإنجليزية
وصف الكتابIntroduction to multimodal analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives. Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies
المراجعة التحريريةThis second edition of Introduction to Multimodal Analysis constitutes once again a persuasive invitation to scrutinize 'the way things look' as powerful expressions and instruments of culture. Authors Machin and Ledin provide scholars from a variety of backgrounds with a thoroughly updated tool to systematically and critically interrogate the numerous choices and decisions that go into designing the visual and multimodal aspects of artefacts in society. Luc Pauwels, Professor of Visual Research Methods, University of Antwerp, Belgium With a fully updated table of contents, the second edition of Introduction of Multimodal Analysis offers a contemporary perspective on the multiple ways in which communication 'works' in everyday life. Drawing from classic and cutting-edge scholarship on multimodality, the book is an accessible and rigorous guide to analyzing colour, typography, images, texture, composition, and diagrams. A must-have for students and researchers of culture, media, communication, and design. Giorgia Aiello, Associate Professor of Media and Communication, University of Leeds, United Kingdom Retaining its strength as a comprehensive and accessible toolkit for multimodal analysis, this new edition of Machin's highly successful book engages with the latest developments in the field, updates the examples, and adds an excellent introduction to the theoretical foundations and the critical importance of multimodal analysis. Theo van Leeuwen, Professor of Language and Communication, The University of Southern Denmark, Denmark
عن المؤلفPer ledin is professor in swedish at soedertoern university, sweden. David machin is professor in the department of media and communication studies, oerebro university, sweden
رقم الطبعة2
تاريخ النشر23 January 2020
عدد الصفحات256

Introduction To Multimodal Analysis hardcover english - 23 January 2020

تمت الإضافة لعربة التسوقatc
مجموع السلة 826.00 د.إ.‏
Loading