الناشر | AMACOM |
رقم الكتاب المعياري الدولي 13 | 9781400231096 |
رقم الكتاب المعياري الدولي 10 | 1400231094 |
الكاتب | Koen Pauwels |
تنسيق الكتاب | Paperback |
اللغة | English |
وصف الكتاب | The data is all there--but how can you cipher through it to find what can be used to take your marketing to all new levels? |
عن المؤلف | KOEN PAUWELS is an award-winning professor, consultant, and expert on the topic of marketing ROI. After receiving his Ph.D. at UCLA, he taught at Dartmouth's Tuck School of Business before joining Ozyegin University. |
تاريخ النشر | 2023-03-28 |
عدد الصفحات | 240 pages |
It's Not the Size of the Data -- It's How You Use It: Smarter Marketing with Analytics and Dashboards