الناشر | Pearson Education Limited |
رقم الكتاب المعياري الدولي 13 | 9780273706892 |
اللغة | الإنجليزية |
العنوان الفرعي للكتاب | An Applied Approach |
وصف الكتاب | This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth., , Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. |
رقم الطبعة | 3 |
تاريخ النشر | 30/Dec/08 |
عدد الصفحات | 864 |
Marketing Research: An Applied Approach English by Naresh Malhotra - 30/Dec/08