• usp_easy_retunsاسترجاع مجاني وسهل
  • usp_best_dealsأفضل العروض
placeholder
Media Management and Artificial Intelligence
magnifyZoom

Media Management and Artificial Intelligence

261.00
nudge icon
توصيل مجاني
nudge icon
باقي 1 وحدات في المخزون
nudge icon
توصيل مجاني
noon-marketplace
احصل عليه خلال 15 - 17 يوليو
اطلب في غضون 4 ساعة 36 دقيقة

خصم على الدفع

نظرة عامة على المنتج

المواصفات

الناشرTaylor & Francis
الكاتبAlex Connock
اللغةEnglish
تاريخ النشر20221118
رقم الكتاب المعياري الدولي 139781032100944
تنسيق الكتابPaperback
وصف الكتابThis cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. "AI is really the change agent of the media industry," answered a natural language generation model when AI was ‘asked’ about the subject of this book. "It will open incredible opportunities." This book seeks to explore them.The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation. Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning. Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.
عدد الصفحات336
مجموع السلة  261.00
placeholder
Media Management and Artificial Intelligence
Media Management and Artificial Intelligence
261.00
261
الكمية قليل: باقي 1 فقط
0

نحن دائماً جاهزون لمساعدتك

تواصل معنا من خلال أي من قنوات الدعم التالية:

تسوق أينما كنت

App StoreGoogle PlayHuawei App Gallery

تواصل معنا

mastercardvisatabbytamaraamexcod