| المراجعة التحريرية | A powerful argument that should be a wake-up call to everyone who still subscribes to the old model of economics." --dan ariely, author of predictably irrational: the hidden forces that shape our decisions "poundstone has managed to write a book that is fun to read and yet well-researched and substantive. Without a minute of suffering the reader gets to know nearly all the key contributors to the science of decision making. Recommended for anyone who has to make decisions." --richard h. Thaler, co-author (with cass r. Sunstein) of nudge: improving decisions on health, wealth and happiness "the psychology of prices is, to an extent, the psychology of life, and thus the lessons of priceless are indeed life lessons. Poundstone's lively descriptions of the irrational quirks that characterize our behaviour are engaging and enlightening. Take it with you when you're thinking of buying (or selling) something. It might save you a bundle." --john allen paulos, author of innumeracy: mathematical illiteracy and its consequences and irreligion: a mathematician explains why the arguments for god just don't add up |
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