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7+ سنينالناشر | Fairchild Books |
رقم الكتاب المعياري الدولي 13 | 9781563678981 |
رقم الكتاب المعياري الدولي 10 | 1563678985 |
اللغة | الإنجليزية |
تنسيق الكتاب | غلاف ورقي |
Language | اللغة الإنجليزية |
وصف الكتاب | Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials. |
عن المؤلف | Jay Diamond is Professor Emeritus at Nassau Community College. |
رقم الطبعة | 1 |
تاريخ النشر | 40619 |
عدد الصفحات | 448 |
Retail Advertising and Promotion Paperback English by JAY DIAMOND - 40619