احصل على د.إ. 26.24 رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين
شريك لنون منذ
4+ سنينالناشر | Pearson Education Limited |
رقم الكتاب المعياري الدولي 13 | 9781292214672 |
رقم الكتاب المعياري الدولي 10 | 1292214678 |
وصف الكتاب | For courses in Retail Management.A contemporary text that helps students thrive in today’s retailing industryRetail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. |
اللغة | English |
الكاتب | Barry Berman |
تاريخ النشر | 2017-10-05 |
عدد الصفحات | 594 pages |
Retail Management, Global Edition