استرجاع مجاني وسهل
أفضل العروض
استرجاع مجاني وسهلأفضل العروض
| الناشر | Random House Inc |
| رقم الكتاب المعياري الدولي 10 | 1844138194 |
| اللغة | الإنجليزية |
| وصف الكتاب | The new book from the bestselling authors of THE BEERMAT ENTREPRENEUR and THE BOARDROOM ENTREPRENEUR Many companies fail because they get their sales wrong - probably more than for any other reason, including finance. Companies with excellent products, able people and good-looking marketing plans: none of these matter if real live customers are not persuaded to write out real live cheques. Sales on a Beermat by the team that bought you The Boardroom Entrepreneur is the antidote to this. It dispels the myths that prevent people from doing sales excellently - that sales is somehow flashy and dishonest. It replaces these myths with the truth, that in the modern business, everybody sells. It explains how, outlining the sales roles for the whole team, from technical people to the 'sales cornerstone' at the heart of the operation. Sales on a Beermat is for everybody who knows they have to sell, but is afraid of the process, and for anybody who does sell, and is determined to make sales more than just an extra but a key part of their business' strategy. |
| تاريخ النشر | 38589 |
| رقم الكتاب المعياري الدولي 13 | 9781844138197 |
| تنسيق الكتاب | غلاف ورقي |
| Language | اللغة الإنجليزية |
| عن المؤلف | Mike Southon is a serially successful entrepreneur. He co-founded a consultancy in 1984, and sold it five years later to what is now Cap Gemini Ernst & Young. He is an active independent consultant, and has been a keynote speaker at conferences all over the world for Microsoft, IBM, Novell, Dell, Hewlett-Packard and many others. Chris West is a writer and journalist. He also works in PR and Marketing, and is currently involved in his own start-up enterprise. |
| عدد الصفحات | 304 |
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