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The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
الآن:
د.إ. 142.00 شامل ضريبة القيمة المضافة
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احصل عليه خلال 25 فبراير
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المواصفات
| الناشر | Kogan Page Ltd |
| رقم الكتاب المعياري الدولي 13 | 9781398603394 |
| رقم الكتاب المعياري الدولي 10 | 1398603392 |
| الكاتب | Simon Kingsnorth |
| تنسيق الكتاب | Paperback |
| اللغة | English |
| وصف الكتاب | Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns. |
| عن المؤلف | Simon Kingsnorth is a senior digital leader and strategist with a core skillset in digital marketing, digital transformation and user experience. His specialities include paid search, SEO, social media, affiliate and email marketing, as well as website design and development, acquisition, CRM, analytics, targeting and personalization. |
| Language | English |
| تاريخ النشر | 3 January 2022 |
| عدد الصفحات | 288 pages |
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
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مجموع السلة 142.00 د.إ.
