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The Entrepreneurial Engineer : How To Create Value From Ideas Paperback English by Michael B. Timmons - 2013-12-30

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متوفر قريبا
نظرة عامة
المواصفات
الناشرCambridge University Press
رقم الكتاب المعياري الدولي 139781107607408
تنسيق الكتابغلاف ورقي
اللغةالإنجليزية
العنوان الفرعي للكتابHow To Create Value From Ideas
وصف الكتابAuthors, educators and successful entrepreneurs wrote this textbook with the primary goal of maximising your chance of entrepreneurial success. It is designed to encourage those wanting to start a business and those who have already begun. It includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan, including writing techniques to help convey your message, and preparing solid financial statements. This 'why' and 'how' of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy, recruiting and managing creatives and managers, and retaining effective employees. Legal structures, negotiation strategies, and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. It includes many engineering economy topics, sufficient for those taking the FE exam.
تاريخ النشر2013-12-30
عدد الصفحات487

The Entrepreneurial Engineer : How To Create Value From Ideas Paperback English by Michael B. Timmons - 2013-12-30

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