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- استرجاع مجاني وسهل
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المواصفات
| الناشر | Pearson Education (US) |
| رقم الكتاب المعياري الدولي 13 | 9780131998124 |
| اللغة | الإنجليزية |
| العنوان الفرعي للكتاب | Featuring IMC PlanPro Software |
| وصف الكتاب | With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end. |
| تاريخ النشر | 06-Mar-06 |
| عدد الصفحات | 195 |
The IMC PlanPro Handbook: Featuring IMC PlanPro Software English by Palo Alto - 06-Mar-06
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