شريك لنون منذ
7+ سنينالناشر | Archway Publishing |
رقم الكتاب المعياري الدولي 13 | 9781665711388 |
رقم الكتاب المعياري الدولي 10 | 1665711388 |
وصف الكتاب | The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy. |
اللغة | English |
الكاتب | Peter Mahoney |
تاريخ النشر | 2021-09-09 |
عدد الصفحات | 254 pages |
The Next Cmo: A Guide to Operational Marketing Excellence