English
- استرجاع مجاني وسهل
- أفضل العروض
فتح سلسلة قيمة العملاء
الآن:
105.00 د.إ.شامل ضريبة القيمة المضافة
توصيل مجاني
باقي 1 وحدات في المخزونتوصيل مجانيباقي 1 وحدات في المخزون
احصل عليه غدًا
احصل على 5% رصيد مسترجع باستخدام بطاقة بنك المشرق نون الائتمانية. اشترك الآن. قدّم الحين
1
توصيل مجاني لنقطة نون ومراكز الاستلام
معرفة المزيد
إرجاع سهل لكل المنتجات في هذا العرض.
المنتج كما في الوصف
70%
شريك لنون منذ
7+ سنينالمواصفات
| الناشر | Ballantine Books Inc. |
| رقم الكتاب المعياري الدولي 13 | 9781524763084 |
| اللغة | الإسبانية |
| العنوان الفرعي للكتاب | How Decoupling Drives Consumer Disruption |
| وصف الكتاب | As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo. For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn't attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance. In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain. |
| عن المؤلف | Thales Teixeira is the Lumry Family Associate Professor of Business Administration at HBS. His work has been published widely in scholarly journals such as Journal of Advertising Research, Journal of Marketing Research, and Marketing Science, as well as in Forbes, the Economist, the New York Times, and Harvard Business Review. Before joining HBS, Teixeira consulted with Microsoft, HP, and Prudential, and he has given stragetic counsel to Nike, Unilever, and countless tech startups. |
| تاريخ النشر | 19/Feb/2019 |
| عدد الصفحات | 352 |
فتح سلسلة قيمة العملاء
تمت الإضافة لعربة التسوق
مجموع السلة 105.00 د.إ.
