Simple isn't always easy... especially when it comes to producing a clean and great tasting protein powder. It was our biggest product development challenge we've taken on as a company. Why-the science behind creating the perfect powder is a methodical process. It requires nothing less than perfection to achieve a strong nutritional profile with a taste that makes you want to shake every drop out of your cup. It will leave you feeling satisfied; feeling strong, yet it doesn't make you feel full.