Adventures On The China Wine Trail hardcover english - 15 February 2020

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Publisher	Rowman And Littlefield
ISBN 13	9781538133521
ISBN 10	1538133520
Author	Cynthia Howson, Pierre Ly
Book Format	Hardcover
Language	English

Book Subtitle	How Farmers, Local Governments, Teachers, And Entrepreneurs Are Rocking The Wine World
Book Description	Wine made in . . . China? Until recently, for most people, at best, it didn't exist. Or at worst, as some wine writers complained in their tasting notes, it was reminiscent of ash tray, coffee grounds, and urinal crust. Then a 2009 Chinese red won Best Bordeaux Blend. Could China take over the wine world as well? Cynthia Howson and Pierre Li provide a knowledgeable and exuberant exploration of how Chinese wine went from being ignored and ridiculed to earning gold medals and praise by famous critics in less than a decade. They take the reader along on their adventure on the China wine trail to meet the farmers, entrepreneurs, and teachers who are shaping this new industry. They travel to Chinese wine tourism hotspots, talk to winemakers who struggle to find good wine grapes, and visit lush mountaintops and arid deserts to see what French multinational corporations have in common with small Chinese farmers. Then, they visit a Chinese wine school to meet professors and their students eager to join the wine workforce. They reveal where they bought the best local wines as they give travelers new insights on China and ideas for Chinese wine tourism. Readers interested in current affairs, economic development, and business in China will find that wine offers a clear lens for understanding the larger issues facing the country.
Editorial Review	Written in a smart, conversational style with flashes of humor, Howson and Ly's intrepid investigation is an excellent primer on the complexities of China's ambitions in wine.--Suzanne Mustacich, author of Thirsty Dragon This coming-of-age tale of China's fledgling modern wine industry is unfolding in front of our eyes. Vivid storytelling, laugh-out-loud witticism, intellectual rigor, sharp observations, and thought-provoking questions for the future--it is as if I am with Cynthia and Pierre on their adventure. This book is informative and relevant for the here and now and will become a time capsule of the Chinese wine industry that relates a most fascinating period in its development--let us all bear witness and participate in its growth story!--Janet Z. Wang, author of The Chinese Wine Renaissance The authors bring readers on a wine-soaked journey through Chinese wine production that educates as well as elucidates. . . The determination of farmers and entrepreneurs to succeed gives this book its overall positive tone. A wonderful read.--Booklist
About the Author	Cynthia Howson is senior lecturer in Ethnic, Gender, and Labor Studies at the University of Washington Tacoma. Pierre Ly is associate professor of international Political Economy at the University of Puget Sound, where he teaches a popular course about the Idea of Wine.
Publication Date	15 February 2020
Number of Pages	210

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