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Specifications
| Publisher | Sage Publications UK |
| ISBN 13 | 9780761941903 |
| ISBN 10 | 0761941908 |
| Book Description | Advertising in Modern and Postmodern Times: provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism. |
| Language | English |
| Author | Pamela Odih |
| Edition Number | 1st Edition |
| Publication Date | 30-Apr-07 |
| Number of Pages | 248 |
Advertising In Modern And Postmodern Times hardcover english - 30-Apr-07
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