Agents And Data Mining Interaction : 8th International Workshop, Admi 2012, Valencia, Spain, June 4-5, 2012, Revised Selected Papers Paperback English - 22 January 2013
Now:
AED 230.00 Inclusive of VAT
Get it by 29 Dec
Pay 4 interest-free payments of AED 57.50.Learn more
Split in 4 payments of AED 57.50. No interest. No late fees.Learn more
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
50%
Partner Since
2+ YearsSpecifications
| Publisher | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| ISBN 13 | 9783642362873 |
| ISBN 10 | 3642362877 |
| Book Subtitle | 8th International Workshop, Admi 2012, Valencia, Spain, June 4-5, 2012, Revised Selected Papers |
| Book Description | Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. , , Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value. |
| Language | English |
| Editor | Longbing Cao, Yifeng Zeng, Andreas L. Symeonidis |
| Publication Date | 22 January 2013 |
| Number of Pages | 217 |
Agents And Data Mining Interaction : 8th International Workshop, Admi 2012, Valencia, Spain, June 4-5, 2012, Revised Selected Papers Paperback English - 22 January 2013
Added to cart
Cart Total AED 230.00
