Brand Manners Paperback English by Hamish Pringle - 14-Apr-15
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| Publisher | Wiley |
| ISBN 13 | 9780470856109 |
| ISBN 10 | 0470856106 |
| Book Subtitle | How To Create The Self-Confident Organisation To Live The Brand |
| Book Description | How often has a companya s handling of a customera s telephone call turned out to be a turn--off? How often has a customer query in the retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand--focused company is to ensure that the whole organisation actually a livesa the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show h |
| Language | English |
| Author | Hamish Pringle |
| Publication Date | 14-Apr-15 |
| Number of Pages | 336 |
Brand Manners Paperback English by Hamish Pringle - 14-Apr-15
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