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Brand Shastra
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Brand Shastra

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ISBN 139780143425700
AuthorMainak Dhar
Book DescriptionWhat is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your res
Publication Date2016-06-01
ISBN 109780143425700
LanguageEnglish
About the AuthorMainak Dhar is an alumnus of the Indian Institute of Management, Ahmedabad and has spent over two decades in the corporate sector. He began his career with Procter & Gamble, spending close to eighteen years there in marketing and general management roles in India and across the Asia Pacific region. In early 2014, after fifteen years abroad, he moved back to India as the CEO of the India operations of a major multinational consumer products company. A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into half-a-dozen languages. When he's not at work or spending time with his wife, Puja and son, Aaditya, he can usually be found thinking of, or working on, his next book. Learn more about him and contact him at www.facebook.com/AuthorMainakDhar.
Number of Pages304 pages
Cart Total  38.00
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Brand Shastra
Brand Shastra
38.00
38
Low stock: only 2 left
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