Brand Shastra: Use the power of marketing to transform your life
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Specifications
| ISBN 13 | 9780143425700 |
| ISBN 10 | 9780143425700 |
| Author | Mainak Dhar |
| Language | English |
| Book Description | What is the similarity between selling a brand and standing out for promotion? Can the principles of B2B marketing really give marriage a happily ever after? Is using celebrities to sell shampoo the same thing as getting references for your res |
| About the Author | Mainak Dhar is an alumnus of the Indian Institute of Management, Ahmedabad and has spent over two decades in the corporate sector. He began his career with Procter & Gamble, spending close to eighteen years there in marketing and general management roles in India and across the Asia Pacific region. In early 2014, after fifteen years abroad, he moved back to India as the CEO of the India operations of a major multinational consumer products company. A self-described cubicle dweller by day and writer by night, Mainak is also the author of over a dozen books, some of which have been bestsellers in India and abroad. These books have been translated into half-a-dozen languages. When he's not at work or spending time with his wife, Puja and son, Aaditya, he can usually be found thinking of, or working on, his next book. Learn more about him and contact him at www.facebook.com/AuthorMainakDhar. |
| Publication Date | 2016-06-01 |
| Number of Pages | 304 pages |
Brand Shastra: Use the power of marketing to transform your life
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