Earn AED 37.05 cashback with the Mashreq noon Credit Card. Apply now
Partner Since
7+ YearsPublisher | Dalton Watson Fine Books |
ISBN 13 | 9781854433091 |
ISBN 10 | 1854433091 |
Book Description | In the late 1980s, the storied Italian automaker Bugatti positioned itself for a massive relaunch, defying widespread concerns and pinning its hopes on the innovative EB110 sports car. The EB110, which was eventually unveiled in 1991, was the fastest street-legal car of its time and was greeted with acclaim from industry insiders and trade journalists alike. Yet, soon thereafter, things started unraveling: faster cars came onto the market, sales collapsed, and eight years after its relaunch, Bugatti was bankrupt. This book details the car maker's unexpected revival, from the meteoric rise of the EB110 to its dramatic fall, as well as the tales of intrigue and shenanigans from the many prominent automotive personalities who worked behind the scenes. Though the Bugatti name lives on, still signaling the pinnacle in luxury sports car performance, this compelling and confounding automotive fiasco remains an unforgettable chapter in its one-hundred-plus years of existence. |
About the Author | Gautam Sen is a vice president at Fédération Internationale de Véhicules Anciens (FIVA), jury member of the Le Mans Classic, founder of The Indian Auto Journal, and the author of numerous books. |
Language | English |
Author | Gautam Sen |
Publication Date | 2023-05-01 |
Number of Pages | 500 pages |
Bugatti: The Italian Decade