Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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Specifications
| Publisher | Amacom |
| ISBN 10 | 9780814415214 |
| Author | Philip Kotler |
| Language | English |
| Book Description | We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less. |
| About the Author | Philip Kotler is one of the world's foremost experts on the strategic practice of marketing, voted the first Leader in Marketing Thought by the American Marketing Association. He is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University, and the author of many influential books, including Marketing Management. John A. Caslione is a highly sought after expert who has executed global business development strategies in 87 countries on six continents. He is the founder, President, and CEO of the global mergers and acquisitions advisor GCS Business Capital LLC. |
| Publication Date | 1 May 2009 |
| Number of Pages | 224 pages |
Chaotics: The Business of Managing and Marketing in the Age of Turbulence
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