Complaint Management and Channel Choice: An Analysis of Customer Perceptions
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Specifications
| Publisher | Springer |
| ISBN 13 | 9783319181783 |
| ISBN 10 | 3319181785 |
| Author | Stefan Garding |
| Book Format | Paperback |
| Language | English |
| Book Description | This book investigates customer perceptions and expectations of complaint channels. In addition to the conventional channels, the adequacy of online social networks as new complaint channel is analysed. The managerial recommendations to improve customer satisfaction are based on a survey and reveal critical determinants of customer channel choice and their expectation and perception of each complaint channel. |
| About the Author | The author’s research interests are complaint management, customer satisfaction and customer loyalty. He has extensive work experience in the telecommunication sector as Consultant, Marketing Manager and Product Manager. |
| Publication Date | 1 June 2015 |
| Number of Pages | 122 pages |
Complaint Management and Channel Choice: An Analysis of Customer Perceptions
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