Consumer Behavior in Sport & Events: Marketing Action Paperback English by Funk - 2008
Now:
AED 325.40 Inclusive of VAT
Only 2 left in stock
Get it by 28 Dec
Earn AED 16.27 cashback with the Mashreq noon Credit Card. Apply now
Pay 4 interest-free payments of AED 81.35.Learn more
Split in 4 payments of AED 81.35. No interest. No late fees.Learn more
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
50%
Partner Since
2+ YearsSpecifications
| Publisher | Elsevier-ST |
| ISBN 13 | 9780750686662 |
| Book Description | Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. |
| Language | English |
| Author | Funk |
| Publication Date | 2008 |
| Number of Pages | 272 |
Consumer Behavior in Sport & Events: Marketing Action Paperback English by Funk - 2008
Added to cart
Cart Total AED 325.40
