CONTAGIOUS : WHY THINGS CATCH ON
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Specifications
| Publisher | SIMON AND SCHUSTER |
| ISBN 13 | 9781451686586 |
| ISBN 10 | 1451686586 |
| Author | JONAH BERGER |
| Book Format | Paperback |
| Language | English |
| Book Subtitle | ADULT FICTION |
| Book Description | What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. |
| Edition Number | 1 |
| Publication Date | 2016 |
| Number of Pages | 244 |
CONTAGIOUS : WHY THINGS CATCH ON
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