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Copywriting Is...

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PublisherHarriman House
ISBN 139781838434304
ISBN 101838434305
AuthorGiles Edwards
LanguageEnglish
Book DescriptionCopywriting is easy. Copywriting is hard. It’s frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun.It’s also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years.Now, he’s gathered up all the experiences, observations, lessons, fleeting successes and crushing failures he’s accumulated in that time to help copywriters, new and old, come to terms with the baffling life of an alphabet wrangler.
About the AuthorAndrew Boulton is a copywriter and lecturer in creative advertising.He has written for brands and agencies across the UK and far beyond (some very big ones, plenty of tiny ones) and writes a copywriting column for The Drum.
Publication Date20210325
Number of Pages232

Copywriting Is...

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