Creating A Winning E-Business Paperback English by H. Albert Napier - 30 January 2006
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| Publisher | Cengage Learning, Inc |
| ISBN 13 | 9780619217426 |
| ISBN 10 | 0619217421 |
| Book Description | Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting, and marketing a new e-business in today's environment. |
| Editorial Review | 1. Understanding E-Business 2. Defining Your E-Business Idea 3. Creating an E-Business Plan 4. Getting Your E-Business Off the Ground 5. Operating Your E-Business 6. Marketing Your E-Business 7. Taking Advantage of Affiliate Marketing 8. Designing Your Web Site 9. Understanding Web Technologies 10. Securing Your E-Business Appendix: Creating a Web Site with Microsoft FrontPage |
| About the Author | H. Albert Napier is a Professor of Management at the Jesse H. Jones Graduate School of Management, Rice University. The author and co-author of several books about using desktop applications, Al has been involved in computer education for more than 20 years. Stuart W. Wagner manages an IT department for a large private company in Houston, TX. He also managed Web marketing and online strategies at HP, as well as taught a graduate e-business course and executive seminars at the Jones Graduate School of Management at Rice University. Mr. Wagner has an MBA from Rice University, which he attended while starting his first dot business. He has started up five different dot businesses. Ollie N. Rivers has more than 20 years business experience in financial and administrative management and more than 10 years experience as a corporate trainer. She is a co-author of two e-business textbooks; a contributing author on more than 15 software applications and Internet textbooks; and has developed numerous continuing education seminars for accounting professionals. Ms. Rivers holds an MBA and a BS in Accounting and Management, both from Houston Baptist University. |
| Language | English |
| Author | H. Albert Napier, Stuart Wagner, Ollie Rivers |
| Edition Number | 2 |
| Publication Date | 30 January 2006 |
| Number of Pages | 464 |
Creating A Winning E-Business Paperback English by H. Albert Napier - 30 January 2006
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