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Business, Finance & Law

Management Accounting

CRM Measurement

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Generic The Psychology of Money English by Morgan Housel

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Overview

Specifications

Book Description	General framework for measuring CRM – CRM practitioners – Measurement purposes – CRM measurement frameworks – Customer value analysis and loyalty observation – Complexity of CRM measurement – Measuring strategic capabilities and forecasting strategic positions.
Publication Date	2015

Number of Pages

74

CRM Measurement

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