Design With Data: Improving User Experience With A/B Testing paperback english - 20/Apr/17
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| Publisher | O'Reilly Media, Inc, USA |
| ISBN 13 | 9781449334833 |
| ISBN 10 | 1449334830 |
| Book Subtitle | Improving User Experience With A/B Testing |
| Book Description | On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move |
| About the Author | Rochelle King is Global VP of Design and User Experience at Spotify where she is responsible for the teams that oversee user research and craft the product experience at Spotify. Prior to Spotify, Rochelle was VP of User Experience and Product Services at Netflix. where she managed the Design, Enhanced Content, Content Marketing and Localization teams at Netflix. Collectively, these groups were responsible for the UI, layout, meta-data (editorial and visual assets) and presentation of the Netflix service internationally across all platforms. Rochelle has over 14 years of experience working on consumer facing products. Dr. Elizabeth Churchill is a an applied social scientist working in the area of social media, interaction design and mobile/ubiquitous computing. She is currently Director of Human Computer Interaction in San Jose, California. |
| Language | English |
| Author | Rochelle King |
| Publication Date | 20/Apr/17 |
| Number of Pages | 300 |
Design With Data: Improving User Experience With A/B Testing paperback english - 20/Apr/17
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