| Book Description | The present study was accepted in the winter semester 1993/94 by Department 13 of the lohannes-Gutenberg-UniversWit in Mainz as a dissertation entitled "The election slogans of the federal elections from 1949 to 1990. A linguistic investigation". In order to be able to consider the 1994 Bundestag election campaign in the publication of the dissertation, the work was supplemented and updated, as well as her title in "Die Wahl Slogans der Bundestagwahlen 1949 bis 1994." changed accordingly. At this point, my thanks go first to my doctoral supervisor, Professor Dr. Albrecht Greule, for mentoring, suggestions and criticism. I thank the Arche for Christian Democratic Politics of the Konrad-Adenauer-Stiftung Bonn for its support in the search for materials. at the Archive of Social Democracy of the Friedrich Ebert Foundation Bonn, the Archive of German Liberalism of the Friedrich Naumann Foundation Gummersbach and the Archive for Christian Social Policy of the Hanns Seidel Foundation in Munich. I would especially like to thank Ms Michaela Kuper for her knowledgeable and persistent editorial support. Thank you, I finally say to my husband, dr. Bernd Banke, for the patience and the courage, especially in nerve-wracking work phases. Reutlingen, October 1995 Monika Toman-Banke 15 Introduction For some, they are the pithy summary of one electoral campaign, for the others it is meaningless phrases - meaningless and interchangeable. They engage advertising agencies, politicians and election campaigners who create them, |
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