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Digital You: Real Personal Branding In The Virtual Age paperback english - 07-Oct-19

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PublisherAmerican Society for Training & Development
ISBN 139781949036756
Book SubtitleReal Personal Branding in the Virtual Age
Book DescriptionThe most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it's about being selectively famous. It's about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy.
LanguageEnglish
AuthorWilliam Arruda
Publication Date07-Oct-19
Number of Pages150

Digital You: Real Personal Branding In The Virtual Age paperback english - 07-Oct-19

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