Emotion by Design : Creative Leadership Lessons from a Life at Nike
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| Publisher | Cornerstone |
| ISBN 13 | 9781847943569 |
| Author | Greg Hoffman |
| Language | English |
| Book Description | Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: -Creativity is a Team Sport -Dare to be Remembered -Leave a Legacy, Not Just a Memory |
| Publication Date | 5th Jan 2023 |
| Number of Pages | 304 |
Emotion by Design : Creative Leadership Lessons from a Life at Nike
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