Essentials Of Business Research Paperback English by Jonathan Wilson - 2014
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| Publisher | Sage Publications Us Public. |
| ISBN 13 | 9781446257333 |
| ISBN 10 | 1446257339 |
| Book Description | Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading |
| About the Author | Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. |
| Language | English |
| Author | Jonathan Wilson |
| Publication Date | 2014 |
| Number of Pages | 376 |
Essentials Of Business Research Paperback English by Jonathan Wilson - 2014
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