Highlights
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Specifications
| Publisher | McGraw-Hill |
| ISBN 13 | 9780071220286 |
| ISBN 10 | 71220283 |
| Author | Joseph F. Hair, Mary Wolfinbarger, Robert P. Bush, David J. Ortinau |
| Language | English |
| Edition Number | 2 |
| Publication Date | 2010 |
Essentials of Marketing Research
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