Extreme Extreme Men EDP 100, Extreme Women EDP 75ml

OverviewGerman designer Hugo Ferdinand Boss originally founded his clothing factory in 1924, inheriting the family lingerie and linen shop from his parents, Heinrich Boss and his wife Luise, in the Swabian town of Metzingen. He employed between 20 and 30 seamstresses, first making garments – from shirts to traditional southern German loden jackets – by hand.When the Great Depression struck Germany, the textile industry was hit hard, clothes manufacturing hugely reduced while uniform and workwear production correspondingly increased, imposed by the country’s National Socialist leadership with the onset of the Second World War. Left with just six sewing machines and reduced staff, the factory survived by producing uniforms alongside their other clothing. (Indeed, many clothing factories were given over to this effort, with former seamstress Edith Poller recalling that, ‘When the large orders began coming in, they were dizzy with relief.The first flirtation between HUGO BOSS and fragrance was in 1954. But it was in the 1980s that HUGO BOSS seriously expanded its offerings to include a stunning collection of designer fragrances, initially for those stylish gents now requiring a signature scent to complement their overall aesthetic. The first contemporary fragrance was launched in 1985 – HUGO BOSS Cologne for men, called simply, BOSS No.1.A huge success, it led to several other men’s fragrances launched in the mid 1980s and early 1990s, but women had to wait until 1997 to get their hands (and noses) on HUGO Woman. It was a scent worth waiting for, the warm, fruity fragrance evoking modern, independent women who weren’t afraid to make their own rules – a concept the house still refers to. In 2019, HUGO BOSS. The Scent and Boss Bottled United shared the coveted Fragrance Foundation award for Best New Media Campaign in 2019 – ground-breaking for the brand, and the first time ever that a joint prize was awarded.