Eye tracking: A comprehensive guide to methods, paradigms, and measures
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| Publisher | Createspace Independent Publishing Platform; Comprehensive edition |
| ISBN 13 | 9781979484893 |
| ISBN 10 | 1979484899 |
| Author | Richard Andersson |
| Language | English |
| Book Description | We make 3-5 eye movements per second, and these movements are crucial in helping us deal with the vast amounts of information we encounter in our everyday lives. In recent years, thanks to the development of eye-tracking technology, there has been a |
| About the Author | Kenneth Holmqvist is a professor at the North-West University, South Africa, at the Masaryk University in Brno, Czech Republic and a guest professor at Regensburg University, Germany. Kenneth founded the eye tracking laboratory in Lund already in 1995, and has since extended the laboratory to incorporate almost 50 eye-trackers and a multitude of projects. Kenneth has worked in a large variety of eye-tracking-based research stretching from reading research and scene perception, over to newspaper reading, post-saccadic oscillations, the eye movements of dogs, advertisement studies, and gesture recognition in face to face interaction. Kenneth also has expertise in eye tracking used in applied areas, including decision making in supermarkets and research on safety in car driving and air traffic control. Now his focus is on method and teaching in eye-tracking research. In 2000, Kenneth initiated regular masters courses in eye tracking methodology. In 2006, he founded the Scandinavian Conference on Applied Eye Tracking, and in 2008, the international LETA training courses in eye-tracking methodology which has taught more than 650 scholars around the world. He also arranged so that the eye-tracking group in Lund could jointly organize ECEM 2013 in Lund. Kenneth is the initiator and main author of this book, both its first and its second edition. Richard Andersson is a PhD in Cognitive Science, and has worked as a researcher in Cognitive Science at Lund University. He started out in psycholinguistics, but later moved on to more methodological research, such as the role of event detection algorithms, physiological factors, and procedures on data quality. Richard was a frequent teacher at the LETA intensive eye-tracking courses as well as a teacher in eye-tracking and experimental design. |
| Publication Date | 22 November 2017 |
| Number of Pages | 746 pages |
Eye tracking: A comprehensive guide to methods, paradigms, and measures
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