Fallstudien Zum Management Von Familienunternehmen: Teaching Cases Für Lehre Und Praktische Anwendung paperback german - 03 February 2020
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| Publisher | Springer Gabler |
| ISBN 13 | 9783658277208 |
| ISBN 10 | 3658277203 |
| Book Subtitle | Teaching Cases Für Lehre Und Praktische Anwendung |
| Book Description | Based on twelve practical cases, this case study book offers an overview of the complex field of management of family businesses. It takes up the subject areas of the publisher's textbook, which has already been published in its second edition, and also illustrates them. The book offers members of a family business professional support for their daily tasks. For a wide range of business and family-specific problems, real cases and specific application situations from various industries are presented. The company and employee level as well as individual functional areas such as marketing, sales, personnel and strategic management are taken into account. The clear and problem-oriented concept, learning objectives and discussion questions as well as detailed solutions in the second part of the book make it easier to put theoretical knowledge into practice. |
| Language | German |
| Author | Felden, Birgit |
| Editor | Birgit Felden, Andreas Hack, Christina Hoon |
| Publication Date | 03 February 2020 |
| Number of Pages | 295 |
Fallstudien Zum Management Von Familienunternehmen: Teaching Cases Für Lehre Und Praktische Anwendung paperback german - 03 February 2020
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