Highlights- Infused With Shea Butter and Moringa Oil: Our products are full of hair-nourishing nutrients that repair, strengthen, moisturize and reduce breakage, leaving curls soft, defined, and full of shine.
- Clean, Vegan, and Cruelty-Free: Our curly hair products are never tried on animals. They’re also gluten-free, so you can rest assured that they are suitable for sensitive skin.
OverviewOur mission is as simple as the products we create: To encourage you to genuinely love and accept yourself — for all that you are and all that you are not — so your unique beauty can shine through. “What so many people with curly hair have in common is that the majority of us have, at one point or another, spent time rejecting and trying to change something that naturally grows out of our head. We’re united in that struggle. LUS (Love Ur Self) is about empowering people and encouraging them to genuinely love and accept themselves.” Sahar Saidi, Founder
WHO TO USE:
Apply shampoo to wet hair, lather, rinse, apply conditioner, let sit, rinse, apply all-in-one styler to damp or dry hair for styling.
Ingredients:
SHAMPOO(FRAGRANCE-FREE):Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Cocamide MEA, PEG-150 Distearate, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Guar Hydroxypropyltrimonium Chloride, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Citric Acid, Disodium EDTA. CONDITIONER (FRAGRANCE-FREE): Aqua/Water/Eau, Cetyl Alcohol, Cetearyl Alcohol, Ceteareth-20, Glycerin, Cetrimonium Chloride, Polyquaternium-11, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, Polyquaternium-7, Polyquaternium-37, Citric Acid, Phenoxyethanol, Ethylhexylglycerin. WAVY ALL-IN-ONE (FRAGRANCE-FREE): Aqua/Water/Eau, Polyquaternium-11, Glycerin, Polyquaternium-7, Cetrimonium Chloride, Butyrospermum Parkii (Shea) Butter, Moringa Oleifera Seed Oil, PEG-40 Hydrogenated Castor Oil, Cetearyl Alcohol, Ceteareth-20, Cetyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin.
Wavy Hair Simplified: Whether you have beachy waves or loose wavy-curls, our Fragrance Free Wavy 3-Step System is for you. It includes our Gentle & Moisturizing Shampoo, Ultra-Hydrating & Detangling Conditioner, and All-in-One Styler customized specifically for Voluminous, Defined Wavy Hair (2A, 2B, 2C).
For Touchable, Defined Waves: LUS hair care products will help bring out your natural waves, curls, spirals, kinks, and coils each day. Simply choose the customized hair care system that’s made especially for you. No crunch, no cast, unscented and non-sticky.
Love It, or It’s On Us: We’re so confident you’ll love our products that we back them with a 30-day money-back policy. As a team of real curlies, we know that learning how to care for your curls is a journey, that’s why we created these products to help bring out the best of your own unique curls.