Specifications
| Publisher | Jarir Bookstore |
| ISBN 13 | 6281072143381 |
| Book Description | This is a pioneering book that has now become a classic. It is less associated with Gret Hofstede than with Marika de Moo, who had the genius for crafting data-driven research on consumer behavior across cultures before the end of the century. The patterns described in this book, which are updated year after year, are windows. Revealing the enduring power of culture and appreciating these patterns can save marketing professionals a lot of time and money. Read this book and pay close attention. |
| Language | Arabic |
| Author | Marika de Moy |
| Publication Date | 2024 |
| Number of Pages | 574 |
Global marketing and advertising
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