Publisher | Pearson Education |
ISBN 13 | 9781292069661 |
Book Description | You need both an access code and a course ID to access MyMarketingLab. Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. |
Language | English |
Author | Warren J. Keegan, Mark C. Green |
Edition Number | 8th edition |
Publication Date | 17-Sep-14 |
Global Marketing paperback english - 17-Sep-14