Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Managem
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| Publisher | Palgrave Macmillan |
| ISBN 13 | 9789811951480 |
| ISBN 10 | 9811951489 |
| Book Description | This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits |
| About the Author | Vanessa Ratten is an Associate Professor of Entrepreneurship in the La Trobe Business School at La Trobe University (Australia). She is the Program Director of the Masters of Management course and teaches Corporate Venturing, Managing Innovation and Analyse & Ideate. She has published seven sole authored books including Sports Technology and Innovation: Assessing Cultural and Social Factors (Palgrave) and two textbooks including Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship (Springer). She has also edited more than thirty books including Oceania Entrepreneurship (Palgrave). |
| Language | English |
| Author | Vanessa Ratten |
| Publication Date | 2023-01-18 |
| Number of Pages | 183 pages |
Heritage Entrepreneurship: Cultural and Creative Pursuits in Business Managem
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