Hey Whipple, Squeeze This
Now:
AED 126.00 Inclusive of VAT
Free Delivery
Only 3 left in stockFree DeliveryOnly 3 left in stock
Get it Tomorrow
Earn 5% cashback with the Mashreq noon Credit Card. Apply now
Pay 4 interest-free payments of AED 31.50.Learn more
Split in 4 payments of AED 31.50. No interest. No late fees.Learn more
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
70%
Partner Since
7+ YearsSpecifications
| Publisher | John Wiley & Sons Inc |
| ISBN 13 | 9781119819691 |
| ISBN 10 | 1119819695 |
| Book Description | The new edition of the book readers call the bible for advertisingThe sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativitywhile criticalis no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the fields changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether youre new to the business or a practicing professional.In this fully updated edition, youll explore:How to employ the traditional concepting techniques todays creatives use, as well as new developments in applied creativity and inquiry-based innovation.How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.How to go 180 against common sense for ideas that have the potential of becoming viral.How to create the kind of portfolio that will get you a job in the industry. |
| Language | English |
| Author | Luke Sullivan |
| Language | English |
| Publication Date | 2022 |
| Number of Pages | 416 |
Hey Whipple, Squeeze This
Added to cart
Cart Total AED 126.00
