Horse Business Management: Managing a Successful Yard
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| Publisher | Wiley-Blackwell |
| ISBN 13 | 9781405183475 |
| ISBN 10 | 1405183470 |
| Author | Jeremy Houghton Brown |
| Language | English |
| Book Description | Horse Business Management will equip you with the knowledge to run a profitable horse business. Down-to-earth and highly readable, this book demonstrates how to apply modern business theory to create success, in addition to outlining British legal considerations for your business. Essentially, it will enable you to develop your vision of excellence and the specialist skills needed to make that vision a reality. Sections include: Understanding the marketConsidering available assetsDeveloping effective marketing strategiesDeveloping effective practices in daily yard managementProviding a safe and rewarding environment for all involvedRecognising and providing a high quality experience for the customerProviding a solid financial returnJeremy Houghton Brown and Marcus Clinton offer you their expert advice on modern equine business techniques, sharing their wealth of practical experience, and their thorough understanding of the horse industry in the UK.Extensively revised for its fourth edition, Horse Business Management is applicable to every type of stable yard and horse business. It is equally suited for both current and prospective horse business owners and managers, and should be in the hands of every college equine student. |
| About the Author | Jeremy Houghton Brown is a lifelong horseman who has managed a variety of different yards and equine businesses. He was manager of the British National Equestrian Centre and the British Racing School, then head of Equine Studies at Warwickshire College. Jeremy has been awarded the Fellowship of the UK’s Royal Agricultural Societies in recognition of his contribution to the horse industry. Marcus Clinton is an experienced practical horseman, yard manager, business manager and show and event organiser. He was until recently the head of Land-Based studies at South Staffordshire College, and is now Assistant Principal of Land Based industries at Northumberland College. He is also Chairman of the British Horse Society for Staffordshire. Marcus brings to this fourth edition a rigorous updating of business techniques and new sections on customer care, marketing, safety and quality. Read more |
| Publication Date | 2010-04-23 |
| Number of Pages | 288 pages |
Horse Business Management: Managing a Successful Yard
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