Specifications
| Publisher | BIS Publishers B.V. |
| ISBN 13 | 9789063693350 |
| Book Description | Identity Color Codes is the 100% visual result of a thorough study into corporate and social identity. Corporate identities are traditionally based on exclusiveness and their symbols are privately owned. However, in these times of social media, open source and open design, it is the more generic and public domain elements that shape social identities. In search of the most accessible common denominator in identity, the author selected color as the vehicle through which people easily and globally connect. This publication collects 100 of these color-based identity codes, each labeled with a specific name, indicating the values and meanings that the color transmits. For example: Premium white, Pristine white and Sensation white; Infinite blue, Trust blue and Peace blue; Irish green, Islam green and Army green; or Dutch orange, Guantanamo orange and Hindu orange. In this publication a hidden organization of our reality along the lines of color becomes visible. New visual patterns and unseen thematic relations appear. This book is an explorative journey through all kinds of (sub)cultures and shows along the way how companies, governments and people use color to identify themselves. It is a 100% visual style atlas for creative professionals, forecasters and anthropologists; an image book for people who look with their brains and think with their eyes. * 100 color identities * 1000+ illustrations * 100% visual atlas for designers, forecasters and anthropologists |
| Language | English |
| Author | Felix Janssens |
| Edition Number | 1 |
| Number of Pages | 304 |
How Colours Unite Us All paperback english
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