I'm Feeling Lucky Paperback English by Douglas Edwards - 40703
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| Publisher | Allen Lane |
| ISBN 13 | 9781846145131 |
| ISBN 10 | 1846145139 |
| Book Subtitle | The Confessions of Google Employee Number 59 |
| Book Description | Comparing Google to an ordinary business is like comparing a rocket to a wheelbarrow. No academic analysis or bystander's account can capture it. Now Douglas Edwards, Employee Number 59, takes readers inside the Googleplex for the closest look you can get without an ID card, giving readers a chance to fully experience the potent mix of camaraderie and competition that makes up the company that changed the world. Edwards, Google's first director of marketing and brand management, describes it as it happened. From the first, pioneering steps of Larry Page and Sergey Brin, the company's young, idiosyncratic partners to the evolution of the company's famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently), through the physical endurance feats of the company's engineers (both on and off the roller-hockey field) to its ethos to always hire someone smarter than yourself, I'm Feeling Lucky captures for the first time the unique, self-invented, culture of the world's most transformative corporation. Welcome to the "Google Experience". |
| Editorial Review | "[A] highly entertaining new memoir...I’m Feeling Lucky is at its best, and most hilarious, in its account of the company’s earliest days." -Bloomberg News "Edwards does an excellent job of telling his story with a fun, outsider-insider voice. The writing is sharp and takes full advantage of the fact that Edwards was in a unique position to gauge Google’s strengths and weaknesses, coming as he did from an "old-media’’ background...Part of what makes the book so rewarding is Edwards’s endlessly nuanced take on his former company and its employees" -Boston Globe "Affectionate, compulsively readable. . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados." —Publishers Weekly "Although there have been many journalistic examinations of the world’s most valuable Internet brand, this is the first to capture the process and the feeling of what it was like to be there in the early days." -Booklist |
| About the Author | DOUG EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the companys communications with its users. Prior to joining Google, Edwards was the online brand group manager for the San Jose Mercury News, where he conceived and led development of the technology news site siliconvalley. |
| Language | English |
| Format | Paperback |
| Author | Douglas Edwards |
| Language | English |
| Edition Number | Open Market Edition |
| Publication Date | 40703 |
| Number of Pages | 432 |
I'm Feeling Lucky Paperback English by Douglas Edwards - 40703
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