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Specifications
| ISBN 13 | 9780887306181 |
| Book Description | The first book to present innovation and entrepreneurship as purposeful and systematic discipline which explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. A superbly practical book that explains what established businesses, public survey institutions, and new yentures have to know, have to learn, and have to do in today's economy and marketplace. |
Innovation and Entrepreneurship by Peter F. Drucker
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