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| Publisher | Pearson Education (US) |
| Author | S.Tamer Cavusgil, Gary Knight, John Riesenberger |
| Language | English |
| Book Subtitle | The New Realities |
| Book Description | An innovative and engaging learning system for International Business. Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos. To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material. Note: This is the standalone book, if you want the book/DVD package order the ISBN below 0132655446 / 9780132655446 International Business: The New Realities & International Business 2011 Video Library DVD Package Package consists of: 0136090737 / 9780136090731 International Business 2011 Video Library 0136090982 / 9780136090984 International Business: The New Realities |
| Edition Number | 2 |
| Publication Date | 1 March 2011 |
| Number of Pages | 656 |
International Business: The New Realities Paperback English by S.Tamer Cavusgil - 1 March 2011
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