International Entrepreneurship: Theoretical Foundations And Practices paperback english - 20 July 2020
Now:
AED 344.00 Inclusive of VAT
Free Delivery
Get it by 29 - 30 Jan
Earn AED 17.20 cashback with the Mashreq noon Credit Card. Apply now
1
Free delivery on Lockers & Pickup Points
Learn more
Enjoy hassle free returns with this offer.
Item as Described
70%
Partner Since
7+ YearsSpecifications
| Publisher | Palgrave MacMillan |
| ISBN 13 | 9781349563708 |
| ISBN 10 | 1349563706 |
| Book Subtitle | Theoretical Foundations And Practices |
| Book Description | Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place international entrepreneurship, examining both theoretical and practical interests. It asserts that firms faced by global competitive pressures need to develop proactive and innovative responses to cope with the uncertainties of international markets and instead capture the opportunities. This book presents a common framework to complement the growing contributions to this topical and lively subject. |
| About the Author | Antonella Zucchella is Professor of Marketing and Pro-rector of Finance at Pavia University, Italy. She is Author of four books and more than thirty articles, ranging from entrepreneurship to international marketing and management. Giovanna Magnani is a Ph.D. candidate in Economics and Management at Pavia University, Italy. |
| Language | English |
| Author | Antonella Zucchella, Giovanna Magnani |
| Edition Number | 2 |
| Publication Date | 20 July 2020 |
| Number of Pages | 200 |
International Entrepreneurship: Theoretical Foundations And Practices paperback english - 20 July 2020
Added to cart
Cart Total AED 344.00
