العربية
  • Free & Easy Returns
  • Best Deals
العربية
loader
Wishlist
wishlist
Cart
cart

Internet Marketing And Big Data Exploitation Hardcover English by Ian Chaston - 10 February 2015

Now:
AED 522.00 Inclusive of VAT
Free Delivery
noon-marketplace
Get it by 29 Dec
Order in 5 h 51 m
VIP ENBD Credit Card

emi
Monthly payment plans from AED 44View more details
VIP card

Earn AED 26.10 cashback with the Mashreq noon Credit Card. Apply now

Pay 4 interest-free payments of AED 130.50.Learn more
Split in 4 payments of AED 130.50. No interest. No late fees.Learn more
Delivery 
by noon
Delivery by noon
High Rated
Seller
High Rated Seller
Cash on 
Delivery
Cash on Delivery
Secure
Transaction
Secure Transaction
1
1 Added to cart
Add To Cart
Noon Locker
Free delivery on Lockers & Pickup Points
Learn more
free_returns
Enjoy hassle free returns with this offer.
Item as Described
Item as Described
70%
Partner Since

Partner Since

7+ Years
Overview
Specifications
PublisherPalgrave MacMillan
ISBN 139781137488947
ISBN 101137488948
Book DescriptionUnderstanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
About the AuthorPrior to entering academia, Professor Ian Chaston worked in advertising and brand management. Having joined Plymouth University's Business School, UK, he was involved in researching the provision of Government-funded training programmes for entrepreneurial businesses in both the UK and overseas. As an Adjunct Professor at the University of Auckland, his research interests include entrepreneurship, marketing and public sector management.
LanguageEnglish
AuthorIan Chaston
Publication Date10 February 2015
Number of Pages287

Internet Marketing And Big Data Exploitation Hardcover English by Ian Chaston - 10 February 2015

Added to cartatc
Cart Total AED 522.00
Loading