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Specifications
| Publisher | McGraw-Hill Education - Europe |
| ISBN 13 | 9780071285056 |
| Book Subtitle | Media Literacy And Culture |
| Book Description | This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more! |
| Language | English |
| Format | Audiobook |
| Author | Stanley J. Baran |
| Edition Number | 5 |
| Publication Date | 2-1-2008 |
Introduction To Mass Communication: Media Literacy And Culture audio_book english - 2-1-2008
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